Category Analytics
Category Intelligence
We transform raw data into clear, actionable insights that drive better business decisions - quickly!
By combining intelligent analytics, automation, and AI, we help you spend less time processing data and more time acting on it.
Our approach ensures that every decision in category, range, and space management is informed by accurate, up-to-date intelligence.
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From robust backend data structuring to intuitive, real-time dashboards, we deliver solutions that give you instant visibility of performance and opportunities. This means faster, smarter insights that help you optimise assortments, improve shelf layouts, and identify growth potential with confidence.
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Whether you need deep-dive analysis, ongoing performance tracking, or tools to empower your internal teams, our Category Analytics service turns complexity into clarity, enabling you to move from data to decision without delay.
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The result: a sharper, more agile category strategy that keeps you ahead in a competitive retail landscape.
Data Visibility & Reporting
We ensure your category data is clean, structured, visibile, and ready to deliver accurate, repeatable analysis at scale.
By managing the entire data process, we give your team confidence in the insights they rely on - reducing errors, improving consistency, and enabling faster, smarter decisions.
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Our service integrates multiple data sources, including sales, scan, loyalty, and distribution data, into a single, streamlined view of performance. Automated data pipelines and refresh schedules keep information up to date without manual effort, while harmonised reporting ensures consistency across channels, banners, and customers.
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We also design custom metrics, performance flags, and trending views that surface key opportunities and risks, helping you act before the competition.
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The result is a robust data foundation that supports both day-to-day category management and long-term strategic planning, giving you the clarity and efficiency needed to drive sustained growth.
Category Insights
We turn complex data into clear, strategic recommendations and actionable insights that drive tangible improvements in range, pricing, and planogram performance.
Our insights go beyond reporting, providing the “so what” and “what next” needed to make confident, commercially sound decisions.
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Through range efficiency scoring and advanced what-to-cut/add models, we identify exactly where to streamline assortments, introduce innovation, and maximise shopper impact. Our space productivity analysis pinpoints how every shelf, bay, or display can work harder to generate sales and improve profitability.
We package findings into compelling commercial storytelling tailored for both buyer presentations and internal strategy discussions, ensuring your message lands with impact and credibility.
The result is a clear roadmap for action that not only optimises category performance but also strengthens retailer relationships, accelerates decision-making, and unlocks potential new growth opportunities in a competitive market.
Power BI Dashboard
We design interactive, self-serve Power BI dashboards that make insights accessible, visual, and fast - empowering teams to explore and act on data with ease.
Each build is fully customised to your category and retail requirements, ensuring the right metrics, visuals, and functionality to support smarter decisions.
Our dashboards feature drillable views that allow you to analyse performance by product, banner, segment, or store, uncovering opportunities and trends at every level.
With intuitive navigation and real-time data integration, you can move seamlessly from overview to detail - transforming raw data into actionable intelligence for category, range, and space optimisation.
We Do Things Differently...
8,126
Klm's of Managed Shelf Space
1000+
Supplier Projects
1,000s
Completed Client Category Reviews
99+
Combined Years of Industry Experience
Category Captaincy with a Competitive Edge!
We do things differently by combining speed, strategic thinking, and executional excellence to give suppliers and retailers a true competitive advantage.
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We act as a strategic extension of your team, managing the full category and space planning process from insight to execution.
Our end-to-end workflow is fast, efficient, and repeatable - delivering quality without wasted time.
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Our strategic outputs include category review decks, range recommendations, planograms, store-ready visuals, and retailer-specific formats, everything you need to win in the room.
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With experience inside both major FMCG suppliers and leading retailers, we understand the demands on each side of the desk. That means we tailor our approach, move quickly, and deliver with precision.
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Flexible engagement models and transparent pricing make it easy to scale with your needs, so you can act faster, think smarter, and outperform your competition.
Our Competitive Edge
We practice what we preach
End-to-End Workflow
We manage the entire category & space planning process from insight to execution with a defined, repeatable framework that saves time and lifts quality.
Strategic Outputs
From category review decks and range recommendations to planograms, store-ready visuals, and retailer-specific outputs - we equip you to win in the room.
Fast Turnaround on Tasks
Our agile processes and automation tools deliver speed without sacrificing accuracy or strategic depth. We achieve so much more for less.
Embedded Expertise
With experience on both sides of the desk, it allows us to create tailored 'tactical outputs' for both suppliers and major retailers across numers industry sectors.
Strategy Meets Execution
We go beyond basic deliverables and project scopes to help you think smarter, act faster, and design more strategic out of the box ideas to outperform competitors.
We Work With the Very Best
