Range Reviews
Range Review Services
At The Haley Group, our Range Review Services are designed to give suppliers and retailers a clear competitive edge.
We create compelling, retailer-ready range review decks that are automated at scale, delivering speed, accuracy, and a professional finish that makes every presentation stand out.
Leveraging data-driven analysis, we go beyond surface insights to identify duplication, assortment gaps, and untapped opportunities, enabling you to refine product ranges for maximum sales and shopper impact.
Our process blends strategic thinking with executional excellence, ensuring recommendations are both commercially sound and tailored to retailer requirements.
Whether the goal is to streamline assortments, introduce innovation, or strengthen category performance, we provide the clarity and confidence needed to make decisions that drive growth.
The result is a range review that not only tells a compelling story but also delivers actionable strategies to win retailer support and outperform in market.
Presentation Decks
From analysis to execution, we equip you to win every review by delivering compelling, retailer-ready range review decks designed to impress, inform, and drive results.
Our approach blends commercial rigour with engaging storytelling to ensure every presentation makes a lasting impact.
Through in-depth, data-led analysis, we uncover duplication, gaps, and growth opportunities to optimise assortments and boost category performance. Whether for internal planning, retailer negotiations, or full-scale category resets, our work is built for today’s fast-paced retail environment.
Our professional PowerPoint design showcases insights with clarity and polish - from concise 10-slide updates to comprehensive category reviews. Using advanced automation tools, we produce large-scale decks at speed and with precision, eliminating errors and freeing up time for strategic thinking.
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Front-end category overview and insights.
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Range architecture and rationale.
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Proposed planograms or flows.
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Support slides for pricing, promotions, and NPD.
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Tailored to your customer’s language and format.
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Efficient Item Assortment & Analysis
Our Efficient Item Assortment & Analysis service helps suppliers and their retail partners to identify the optimal product mix to maximise sales, efficiency, and shopper appeal.
Using advanced analytics, we assess sales performance, distribution, duplication, gaps, and shopper behaviour to create data-led recommendations that drive category growth.
By blending commercial insight with clear, actionable outputs, we ensure assortments are streamlined, strategically balanced, and tailored to each store or channel. This approach supports both day-to-day range optimisation and long-term category strategy.
Our analysis includes:
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Performance-based ranking and rationalisation – Focus on top-performing SKUs to strengthen sales and profitability.
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Duplication checks and range efficiency scoring – Eliminate unnecessary overlap while maintaining shopper choice.
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New line opportunities and innovation space – Identify and prioritise products that meet emerging trends.
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Tailored range recommendations by store or channel – Ensure assortments align with local demand and retailer strategy.
The result: a smarter, more profitable range.
DeskSync
Data Automation
We streamline and simplify the process of updating PowerPoint presentation decks by automating the integration of your latest data using our 'DeckSync Service'.
Using our custom-built tools, we can populate large-scale range review decks quickly and accurately - eliminating the need for time-consuming manual updates.
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This approach is ideal for national rollouts, frequent range reviews, or any situation where speed and precision are critical. By connecting your data sources directly to pre-built, retailer-ready templates, we ensure every update is both seamless and consistent.
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Our automation process delivers:
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Connected data-to-template workflows – Link your datasets directly to structured presentation templates.
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Streamlined updates for ongoing reviews – Refresh content in minutes, not hours.
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Error reduction and consistent formatting – Ensure accuracy and brand alignment at every stage.
Have polished, up-to-date decks ready to share with stakeholders, saving your team time and enabling a sharper focus on strategy and decision-making.
We Do Things Differently...
24
Klm's of Managed Shelf Space
1000+
Supplier Projects
1,000's
Completed Client Category Reviews
99+
Combined Years of Industry Experience
Category Captaincy with a Competitive Edge!
We do things differently by combining speed, strategic thinking, and executional excellence to give suppliers and retailers a true competitive advantage.
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We act as a strategic extension of your team, managing the full category and space planning process from insight to execution.
Our end-to-end workflow is fast, efficient, and repeatable - delivering quality without wasted time.
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Our strategic outputs include category review decks, range recommendations, planograms, store-ready visuals, and retailer-specific formats, everything you need to win in the room.
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With experience inside both major FMCG suppliers and leading retailers, we understand the demands on each side of the desk. That means we tailor our approach, move quickly, and deliver with precision.
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Flexible engagement models and transparent pricing make it easy to scale with your needs, so you can act faster, think smarter, and outperform your competition.
Our Competitive Edge
We practice what we preach
End-to-End Workflow
We manage the entire category & space planning process from insight to execution with a defined, repeatable framework that saves time and lifts quality.
Strategic Outputs
From category review decks and range recommendations to planograms, store-ready visuals, and retailer-specific outputs - we equip you to win in the room.
Fast Turnaround on Tasks
Our agile processes and automation tools deliver speed without sacrificing accuracy or strategic depth. We achieve so much more for less.
Embedded Expertise
With experience on both sides of the desk, it allows us to create tailored 'tactical outputs' for both suppliers and major retailers across numers industry sectors.
Strategy Meets Execution
We go beyond basic deliverables and project scopes to help you think smarter, act faster, and design more strategic out of the box ideas to outperform competitors.
We Work With the Very Best
