Category Management & Space Planning Experts
At The Haley Group and Space Unlimited, we bring strategic clarity, executional excellence, and innovative thinking to FMCG/CPG retail and supplier collaboration.
Founded by industry leader David Haley, our mission is simple: transform Category Management and Space Planning into a powerful competitive advantage for our clients.
Since 2017, we’ve combined decades of experience working with Australia’s largest retailers and suppliers, giving us a deep understanding of what drives performance - from shelf execution to strategic vision.
We are at the forefront of industry transformation, partnering with Blue Yonder for category management tools and 3DVR technology, utilising the latest 3D printing equipment, and applying Tobii eye tracking to deliver smarter, more immersive retail solutions.
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From range reviews and space optimisation to category strategy and capability building, we partner with retailers and suppliers across grocery, petrol, and convenience.
Supported by our academic collaboration with Monash University and mentoring through Mindpick, we’re shaping the future of retail.
We Do Things Differently...
8,126
Klm's of Managed Shelf Space
1000+
Supplier Projects
1,000's
Category Reviews Completed for Clients
99+
Combined Years of Industry Experience
Category Captaincy with a Competitive Edge!
We do things differently by combining speed, strategic thinking, and executional excellence to give suppliers and retailers a true competitive advantage.
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We act as a strategic extension of your team, managing the full category and space planning process from insight to execution.
Our end-to-end workflow is fast, efficient, and repeatable - delivering quality without wasted time.
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Our strategic outputs include category review decks, range recommendations, planograms, store-ready visuals, and retailer-specific formats, everything you need to win in the room.
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With experience inside both major FMCG suppliers and leading retailers, we understand the demands on each side of the desk. That means we tailor our approach, move quickly, and deliver with precision.
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Flexible engagement models and transparent pricing make it easy to scale with your needs, so you can act faster, think smarter, and outperform your competition.
Our Competitive Edge
We practice what we preach
End-to-End Workflow
We manage the entire category & space planning process from insight to execution with a defined, repeatable framework that saves time and lifts quality.
Strategic Outputs
From category review decks and range recommendations to planograms, store-ready visuals, and retailer-specific outputs - we equip you to win in the room.
Fast Turnaround on Tasks
Our agile processes and automation tools deliver speed without sacrificing accuracy or strategic depth. We achieve so much more for less.
Embedded Expertise
With experience on both sides of the desk, it allows us to create tailored 'tactical outputs' for both suppliers and major retailers across numers industry sectors.
Strategy Meets Execution
We go beyond basic deliverables and project scopes to help you think smarter, act faster, and design more strategic out of the box ideas to outperform competitors.
We Work With the Very Best
