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Category Management & Space Planning

Our Core Expertise. Your Competitive Advantage.

We specialise in category management and space planning that transform shelf space into measurable sales growth.

With extensive experience on both the retail and supplier side, we align strategy, data, and execution to make every shelf count.

 

More than just delivering outputs, we act as a strategic extension of your team - bringing insight, agility, and precision to every project. Whether you’re a supplier aiming to lead category reviews or a retailer seeking scalable solutions, we give you the competitive edge to win.

Our expertise spans range reviews, space optimisation, category strategy, and capability building across grocery, petrol, and convenience channels. By combining commercial know-how with practical execution, we help you move faster, think smarter, and deliver results that matter.

Our Competitive Edge

We practice what we preach

Space Management

Comprehensive space planning services that turn shelf space into sales growth. With deep retail and supplier-side experience, we help you align strategy, data, and execution - making every shelf count.

Range Reviews

Retailer-ready range review presentation decks that combine speed, accuracy, and professional polish. Built with automation at scale, our decks are data-driven, visually impactful, and designed to engage and influence buyers!

Category Analytics

We combine intelligent analytics, automation, and AI to help you spend less time wrangling data and more time acting on insights that grow your category, range, and space performance.

Category Strategy

The Haley Group collaborate with suppliers and retailers to create insight-led strategy category development with high-impact growth drivers to deliver measurable store sales results.

Retail Strategy & Innovation

In collaboration with Monash University, we combine advanced AI, immersive virtual store testing, and behavioural science to help brands validate, refine, and optimise execution before products reach the shelf.

Training & Development

The Haley Group provides end-to-end support for Blue Yonder planogram software, helping retailers and suppliers maximise its full potential.

Space Planning and Category Management Experts - The Haley Group

Reliabilty When Its Needed!

The Haley Group does things differently, by bringing together speed, strategic thinking, and flawless execution to give suppliers a genuine competitive (and reliable) advantage.

 

Acting as a seamless extension of your team, we manage the entire category and space planning process from insight to execution. Our collaborative approach bridges the interface between suppliers and retailers, ensuring every recommendation works on both sides of the desk.

 

From category review decks and range recommendations to planograms, store-ready visuals, and retailer-specific formats, we deliver everything you need to win in the room!

 

With experience in both major suppliers and leading retailers, we tailor strategies that move quickly and deliver with precision.

 

Flexible, transparent pricing ensures you can act FASTER, think smarter, and consistently outperform your competition.

We Do Things Differently...

8,126

Klm's of Managed Shelf Space

1000+

Supplier Projects

1000s

Completed Client Category Reviews

99+

Year's of Combined Industry Experience

Category Captaincy with a Competitive Edge!

 

We do things differently by combining speed, strategic thinking, and executional excellence to give suppliers and retailers a true competitive advantage.

We act as a strategic extension of your team, managing the full category and space planning process from insight to execution.

 

Our end-to-end workflow is fast, efficient, and repeatable - delivering quality without wasted time.

Our strategic outputs include category review decks, range recommendations, planograms, store-ready visuals, and retailer-specific formats, everything you need to win in the room.

With experience inside both major FMCG suppliers and leading retailers, we understand the demands on each side of the desk. That means we tailor our approach, move quickly, and deliver with precision.

Flexible engagement models and transparent pricing make it easy to scale with your needs, so you can act faster, think smarter, and outperform your competition.

Our Competitive Edge

We practice what we preach

End-to-End Workflow

We manage the entire category & space planning process from insight to execution with a defined, repeatable framework that saves time and lifts quality.

Strategic Outputs

From category review decks and range recommendations to planograms, store-ready visuals, and retailer-specific outputs - we equip you to win in the room.

Fast Turnaround on Tasks

Our agile processes and automation tools deliver speed without sacrificing accuracy or strategic depth. We achieve so much more for less.

Embedded Expertise

With experience on both sides of the desk, it allows us to create tailored 'tactical outputs' for both suppliers and major retailers across numers industry sectors.

Strategy Meets Execution

We go beyond basic deliverables and project scopes to help you think smarter, act faster, and design more strategic out of the box ideas to outperform competitors.

We Work With the Very Best

rev Branding Agency
Monash University
Blue Yonder
3DVR Solutions
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