Retail Innovation
Virtual Store Software & Execution Simulation
We leverage immersive 3D virtual store platforms to simulate planograms, store layouts, and in-store activations. This helps you to make smarter decisions while reducing risk and saving time.
Our virtual store solutions include:
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Full-store digital mockups for layout and flow testing.
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Interactive planogram trials to evaluate product positioning.
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Visualisation of signage, promotions, and packaging in context.
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Shopper pathing, heatmaps, and dwell-time analytics to understand behaviour and impact.
By combining advanced simulation with actionable insights, our Virtual Store services allow retailers and suppliers to optimise execution, validate strategies, and improve shopper experiences before implementation in the real world.
Shopper Research with Eye-Tracking Technology
Through our collaboration with Monash University, we bring world-class eye-tracking and behavioural research into execution testing, helping retailers and suppliers optimise in-store performance.
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Our approach includes:
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Real-time shopper attention and gaze mapping to see where shoppers focus.
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Insights into what catches the eye and what doesn’t, informing strategic adjustments.
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Evidence-based design refinements for product displays, layouts, and signage.
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Integration of emotional and cognitive responses to enhance shopper engagement.
By combining rigorous research with actionable insights, our Shopper Research services enable brands to design displays and layouts that attract attention, improve engagement, and drive sales - turning science into smarter retail decisions.
AI-Powered Insight & Optimisation
We leverage AI and machine learning to analyse shopper behaviour and scenario simulations, enhancing execution strategies and driving smarter decisions.
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Our AI-powered approach includes:
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Predictive models forecasting shopper response to range, price, and display.
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AI-generated recommendations for optimising layouts and planograms.
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Automated A/B test comparisons and interpretation for faster, data-driven insights.
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Scalable insights that integrate directly into space planning and category strategy.
By combining advanced technology with actionable intelligence, our AI-Powered Insight & Optimisation services can anticipate shopper needs, improve execution, and deliver measurable growth with precision and efficiency.
Research Facilitation & Academic Rigor
Supported by Monash University’s academic expertise, we design and deliver retail research projects that meet both commercial and scientific standards.
Our approach ensures research is rigorous, reliable, and actionable, providing insights that drive smarter business decisions.
Key features include:
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Custom shopper and product research frameworks tailored to project objectives
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University-grade testing environments and data analysis for robust results
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Peer-reviewed methodology applied where required
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Clear outputs aligned to business and retailer needs for practical application
By combining academic rigor with commercial focus, our Research Facilitation services provide evidence-based insights that inform strategy, optimise execution, and create measurable value for retailers and suppliers.
We Do Things Differently...
8,126
Klm's of Managed Shelf Space
1000+
Supplier Projects
1,000s
Completed Client Category Reviews
99+
Combined Years of Industry Experience
Category Captaincy with a Competitive Edge!
We do things differently by combining speed, strategic thinking, and executional excellence to give suppliers and retailers a true competitive advantage.
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We act as a strategic extension of your team, managing the full category and space planning process from insight to execution.
Our end-to-end workflow is fast, efficient, and repeatable - delivering quality without wasted time.
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Our strategic outputs include category review decks, range recommendations, planograms, store-ready visuals, and retailer-specific formats, everything you need to win in the room.
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With experience inside both major FMCG suppliers and leading retailers, we understand the demands on each side of the desk. That means we tailor our approach, move quickly, and deliver with precision.
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Flexible engagement models and transparent pricing make it easy to scale with your needs, so you can act faster, think smarter, and outperform your competition.
Our Competitive Edge
We practice what we preach
End-to-End Workflow
We manage the entire category & space planning process from insight to execution with a defined, repeatable framework that saves time and lifts quality.
Strategic Outputs
From category review decks and range recommendations to planograms, store-ready visuals, and retailer-specific outputs - we equip you to win in the room.
Fast Turnaround on Tasks
Our agile processes and automation tools deliver speed without sacrificing accuracy or strategic depth. We achieve so much more for less.
Embedded Expertise
With experience on both sides of the desk, it allows us to create tailored 'tactical outputs' for both suppliers and major retailers across numers industry sectors.
Strategy Meets Execution
We go beyond basic deliverables and project scopes to help you think smarter, act faster, and design more strategic out of the box ideas to outperform competitors.
We Work With the Very Best
