Space Unlimited: Turning Shelf Space into Strategic Advantage
- haleygroup
- Aug 1
- 3 min read
Unlocking the True Potential of Shelf Space: We call it Space Unlimited because that’s the potential we see in every shelf. Done well, space planning becomes a commercial advantage, influencing buyers, engaging shoppers, and delivering sales uplift that keeps businesses growing.

For too long, space planning has been treated as an administrative “back-end task.”
At Space Unlimited, we’ve redefined it as a strategic growth driver that gives retailers and suppliers the competitive edge they need in a crowded marketplace.
99+ Years of Combined Experience
Space Unlimited is more than a service provider - we’re a team of specialists who have lived and breathed retail for decades. With over 99 years of combined industry experience, our experts have worked with Australia’s biggest retailers and suppliers, solving complex challenges and creating strategies that shape categories.
That knowledge is what sets us apart. We don’t just deliver planograms; we deliver confidence, capability, and proven results backed by a career’s worth of expertise. When you work with us, you’re tapping into the collective insight of professionals who know how to turn data into decisions and shelves into sales engines.
The Art and Science of Space Planning
We believe space planning is both a creative art and a technical science — and it’s at the intersection of the two where the magic happens.
The Art: We understand how shoppers think, what captures their attention, and how visual storytelling influences purchase decisions. A shelf isn’t just storage; it’s a canvas that shapes the customer journey.
The Science: Precision matters. Our process is driven by data logic, compliance, automation, and advanced tools like Blue Yonder, ensuring accuracy and efficiency at every stage.
This powerful combination allows us to design strategies that not only look great on paper but perform where it counts, in-store and in front of shoppers.
How We Work With You
At Space Unlimited, we go beyond simple outputs. We partner with both retailers and suppliers to ensure that shelf space becomes a driver of strategy, sales, and stronger business outcomes.
We help you:
Develop smarter, retail-aligned category strategies
Deliver professional planograms that influence buyer decisions
Automate and accelerate range review cycles
Build internal capability through training and support
Leverage space as a powerful tool in retailer negotiations
Streamline outputs across your network for consistency and scale
We don’t just hand over files, we stand beside you, helping you prepare for, present in, and succeed at range reviews and retailer conversations.
We've managed more than 8 million metres of shelf space (or 8,126 kilometres). If laid end to end, that’s nearly the entire length of Australia's coastline - TWICE!
Why Space Unlimited is Different
What truly makes us different is our philosophy. We don’t believe shelf space is something to be “managed.” We believe it’s something to be maximised.
Transformation, Not Management: We elevate shelf space into a growth engine.
End-to-End Expertise: From category strategy to retail execution, everything is covered.
For Retailers and Suppliers: Solutions designed to win in the boardroom and on the shop floor.
Exclusive Focus: We specialise solely in space and category management — no distractions.
Innovation at the Core: Automation, AI, and Monash University-backed research power our process.
In-the-Room Representation: We don’t just deliver; we advocate, support, and represent.
Who We Work With
We partner with businesses that understand the critical importance of shelf space, including:
FMCG & Consumer Packaged Goods (CPG)
Supermarkets & Grocery Retailers
Convenience & Petrol Channels
Pharmacy Chains
Liquor & Beverages
Whether you’re a local business or a global enterprise, niche or large-scale — if shelf space matters to you, we’re your partner.
Unlocking the Future AND Potential of Space Planning
In a world where shoppers have endless choices and competition is fierce, shelf space is one of the most powerful tools a business has. At Space Unlimited, we unlock its full potential by blending creativity, data, and decades of experience into strategies that deliver measurable impact.
We don’t just see shelves. We see opportunities - to influence buyers, to engage shoppers, and to grow businesses. With over 99 years of combined expertise, we know how to transform space planning into an asset that works harder for you every day.
If you’re ready to elevate your approach and turn shelf space into your competitive advantage, Space Unlimited is here to make it happen.
Space Unlimited by The Haley Group
Your Competitive Difference



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